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Twitter Marketing Basics -Metrics

There are a set of primary Twitter metrics every social media marketing specialist, more with any startup enterprise, should be tracking. Even early measurement programs can benefit from a few simple metrics, for the Twitter metrics that matter. And indeed, they are very much encouraged to be monitored.

The first, and easiest, social media metric to measure is Volume. Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but rarely talk about things they simply don’t care about, at all. While volume can seem like a simple counting metric, there’s more to it than just counting tweets and retweets. It’s important to measure the number of tweets about your brand, “Mentions” of your account and “Unique People” talking about you. Track how these numbers change over time and look for spikes outside the normal range, like if there was a cause that triggered an increase or if there are days or times when more people seem to be talking about your brand. Use this information to post more during these times to increase engagement.

Reach measures the spread of a social media conversation and can help you understand the context for your content. How far is your content disseminating? How big is the audience for your message? Reach is a measure of potential audience size, showing you how many people could have seen your tweets. The larger the reach, the more different people talked about a topic. A high reach indicates a diversity in contributors, some of them potentially influential.

A large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations. Pick important action or engagement numbers like clicks, retweets or replies and divide them by reach to calculate an engagement rate. Of the possible audience for your campaign, how many people participated? Reach helps contextualize other metrics so you can better understand impact.

Engagement is one of the most important areas to measure in social media networking, like how people are participating in the conversation about your brand, what they do to spread your content and engage with the topic. On Twitter, content can be both shared and replied to. Twitter retweets are helpful to know who spreads your content, while replies and mentions show who engages with your content, and favorite tags show who likes it.

Think carefully about your social goals and the kinds of engagement you’re interested in measuring. Measuring spread or amplification is important to know how far your message reaches beyond your direct audience. Measuring interaction helps you know which content is resonating and informs future content strategy. Find metrics that reflect what’s important to your particular needs. Measure your efforts to learn what works and what doesn't. Tweet, measure, adjust and repeat. 

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Curate Compounding Content

The compounding formula varies according to your industry and customers, but the posts do share common characteristics. While you can’t always predict which content will become compounding, there are definitely some commonalities in posts that grow in traffic over time.  How to choose a topic focus, how to title a compounding post, which types of content to include, and how to structure the post, these are all to be considered, especially for content marketing of startups or small businesses. Even in social media marketing.

Most compounding posts are tactical. They intend to help readers, typically by providing instructions. These articles fall into one of three categories, namely, broad tactical, narrow or topical. Broad tactical posts are the most likely to grow and compound.

Broad tactical posts attract ongoing attention. If you’re trying to create a compounding post, write about a broad topic and offer tactical advice with mass appeal. In other words, write for as large as possible a segment of your potential customers. Broad tactical posts include product reviews, breakdowns of processes, or instructions on how to diagnose a practical, mechanical, or health-related issue. As a compounding post generates more traffic, its search authority increases, generating more search hits and more traffic in a virtuous cycle.

Narrowly focused posts rarely grow. Posts that cover niche topics appeal only to a subset of your total audience. Because the total audience is small at the outset, narrowly focused posts generate less traffic overall. Since the number of people searching for the topic is also low month-over-month, these posts have little search authority and rarely compound. You may want some narrowly focused posts in your content mix to speak to those niche audiences, but note that they are unlikely to compound.

Topical posts create a surge, but then decay rapidly. Posts that focus on current events, a technique known as “news jacking”, would decay rapidly over time. You can expect visits for these posts to taper off as readers move to the next news event. And as in this new are wherein “content is king”, all of this is no longer to be ignored. It’s a different game now and make sure you’re content is heavily loaded when you go out on the field.

Groundwork For The Modern SEO

By now, you should have figured out that traditional marketing methods are becoming both ineffective and expensive, an that neglecting to market your business online, or at least do social media marketing, you’re missing out on the powerful business results that an effective internet marketing strategy can bring about.

Whether your business is a startup or is just getting started with web marketing, you need a foundation to implement and in turn, create a successful internet or web marketing strategy, step by step.

If you really want to attract visitors and potential customers to your business’s website, you need to do more than simply build it, you need to optimize it. Search engine optimization, or SEO, is the key to getting your website discovered via search engines like Google, Bing and Yahoo.

The traditional approach to SEO involves two sets of tactics, called on-page SEO and off-page SEO. On-page SEO is the strategic implementation of keywords on your website, including in page titles, headers, meta descriptions, and more. Off-page SEO, in comparison, refers to improving your website’s overall authority on the web, which is determined by what other websites are linking to you. The goal with off-page SEO is to attract inbound links or backlinks from relevant, authoritative websites.

While on-page and off-page SEO are helpful concepts, they are rooted in an approach that is going by the wayside. In the past, the goal of SEO was to impress, or trick to some, the search engines so that they’d give you higher rankings, with the ultimate goal being to achieve the coveted number 1 spot in the search results for one of your target keywords.

Today, search engines are smarter. They can tell the difference between spammy websites that are designed to game the system, and legitimate websites that are providing, relevant high quality content. Modern SEO is about optimizing for the searchers, not the search engines.

Facebooks Aims Recatigorization

In recent months, Facebook has introduced a range of tools and additions to better position itself as the place to be for journalists and news makers – and by extension, news consumers. There was the introduction of “Instant Articles”, which encourages journalists to post content direct to Facebook by providing better publishing tools to improve the reading experience. Then Facebook updated their algorithm to factor in time spent reading, which, of course, benefits longer form content, giving journalists more incentive to post inside Facebook. More recently, Facebook opened up access to their new live streaming tool to journalists, urging them to post breaking news and content direct to Facebook and the 1.49 billion users of the website.

Facebook is very keen to have more journalists posting more news content on the site. And more exclusive material means more content for users to read, which means users stay on-platform for a longer amount of time. In line with this, Facebook has launched a new tool for journalists to help them discover trending content and information on the stories and issues resonating with the Facebook audience. And given that Facebook is one of the leading source of referral traffic for a great many sites, reaching that audience is increasingly critical.

Facebook’s new tool, “Signal”, is a dashboard which journalists can use to discover relevant content from across the Facebook network. This type of search functionality has traditionally been difficult to navigate on Facebook, as while you can use the “Trending Content” tab to find out what’s being posted about current topics on the platform, what’s displayed via Trending Content is specific to you, based on your historic actions and preferences. Signal’s listings provide a more general, unfiltered perspective on what’s popular, enabling users to find wider insights and trends.

These tools will help uncover more targeted and refined content, which journalists will then be able to use as reference material for their work. The use of location tags is particularly interesting, in a journalistic sense, as this will enable creators to find relevant content around news events and add that to their posts for context, quickly and easily. In  the  marketing  world,  when  Signal  is  opened  to  more  users, it  could  give 

web marketing, social networking, advertising people and even the startup entrepreneurs and small businesses, the ability to look at how other businesses and individuals are discussing specific events and what’s resonating, helping to create better content.

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Personalization Generates Leads

Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch points. Now, organizations are starting to realize the importance of personalizing those touch-points and providing an engaging, valuable experience for each visitor. But realizing the importance is different than actually implementing a personalized experience. You need to build a successful branding or personalization strategy.

Personalization can be obtained by finding out who your key audiences are, and what the defining characteristics are of your target audiences. And you also need determine which content assets are most valuable to your ideal persona, such as blog posts or case studies and which channel you are focusing on.

If you’re looking to generate new leads or nurture existing leads and further educate them, start by choosing only two or three use cases that make the most sense or will have the most impact on your business. If you’re B2B, you can consider employing account based web marketing to target specific companies, industries, or even personas that are what is considered, of higher-value.

After you’ve selected a few use cases to focus on, go one step further by detailing the specifics. For instance, for some companies this may entail listing account names or regions that are most valuable to your business. For others, you can zoom in on a particular behavior or specific product interest.

But before starting to run any campaigns, determine what you’re going to measure and how, so establish analytics. This can help you understand how each key audience interacts with you. Set up your measurements to determine baseline metrics for the different verticals and audiences and start testing personalization campaign or brand marketing results to measure uplift. And track performance by checking how many visitors from each specific segment visit your website, how they behave on-site, and what type of content they prefer.

Personalization is an excellent way to push prospects down the funnel, but once they turn into leads, it’s a marketer’s responsibility to turn them over to sales. Use the same segmentation capabilities to provide your sales teams with real time sales intelligence about their target customers.

Drive Customer Satisfaction With CRM's

To drive customer satisfaction, organizations deploying CRM solutions must think about the customer relationship in an integrated and comprehensive way. In today’s multichannel world, this is particularly important. Customer interactions take place everywhere. From sales, support, service, finance and on the web. Beyond traditional sales and support management, companies need to be able to see real time, cross channel views of all interactions to deliver superior customer service, whether the interaction occurred on the web just seconds ago or in person with a sales rep yesterday. This enables every customer interaction to be based on a holistic view of a customer’s history.

Self-service has also become a critical driver of customer satisfaction. Many organizations are deploying customer self-service portals to meet their customers’ expectations around the ease of doing digital marketing business with the company on the web. Customer portals enable customers to view outstanding quotes or orders, or even request returns, improving service while reducing the cost to serve. 

On the call center side, the support team can benefit from cross departmental customer visibility, with a detailed order history allowing the support team to check service level subscriptions. This also gives the team an opportunity to deliver customized up sell and cross sell offers that both anticipate customer needs and drive revenue.

For organizations whose business model requires delivering ongoing service for their customers, project management is a critical but often forgotten component of CRM. This includes the tactical aspects of creating jobs and linking them to specific customers, as well as tracking estimated end dates, percentage of work completed, actual end dates and the income and expenses associated with each project. Project management is particularly important for businesses whose models are predicated on customer renewals or subscription revenue.

The final area of customer satisfaction is billing. Billing errors can create significant customer attrition, and in many cases, billing errors may stem from manual processes in the original sale, project management issues or simply duplicate or out of date customer data.

Designing An Agency Structure

Structure your team, around your business goals. Perhaps you’re trying to build new service offerings into an existing team. Or maybe you’re trying to grow your team to service the growing demand from your brilliant inbound marketing or web marketing efforts.

There are many different types of organizational structures, and a world of pros and cons to each. But pros and cons don’t exist in a vacuum, they need context. So in order to assess the suitability of one structure above another, you need to evaluate them against your own goals.

Traditionally, decision making is centralized in an organization and often sits, and often slows, with senior managers. In the kind of agile content and digital marketing agencies we’re seeing prosper today, specialists tend to sit in the middle levels of the organization. Give them the power and responsibility to make good decisions for the client, and you’ll not only see strong, speedy decision making, you’ll be creating a true sense of ownership and pride in your leaders of the future, your corporate motivators.

For smaller agencies that are trying to grow quickly, a more generalist approach allows for more flexibility as your people can tackle a broader array of tasks. This increases your productivity and the value of each hire. However, for larger and more established agencies, refining some specialist areas will make it easier to establish your agency as a leader in certain areas. Don’t be afraid to create new roles for stellar specialists that come your way, particularly if their skill set is in high demand.

Employees love an opportunity to learn new things. And once you have the right structure, it is easy to see who could potentially pick up a new job related skill. Before you jump into training mode though, check off a few things.

Does this person have a natural aptitude for similar tasks? Do they pick things up quickly and apply them intuitively? Are they interested in the field you want them to grow in? Once you’ve decided who should do what, get them involved in finding the best training or mentoring program for them, and create a plan with a timeline for completion and commercialization of their new skill. Remember, always try new services and skills out on your own web marketing or social media marketing process to refine it before you take it to market.

Making A Selling Point

You need to develop a unique selling point, or USP, a reason for people to buy from your company. There are thousands of companies very similar to yours, and you are competing with every one of them around the globe for every single customer. Even the person that is standing outside your physical premises has in their pocket an instant connection to the Internet and every business that is online, doing small business web marketing or social networking from all over the world.

Why should they buy from you? You must give them a reason to do so or they will buy elsewhere. Your branding or brand marketing and USP are your tools. They are the only reasons they will take out their wallet in your store or on your website today.

Ideally they will be aware of your branding, granting you have persevered in your web marketing efforts, before they’re standing outside your store or viewing your website, but even if this is not the case, your branding can still win you the sale. If your branding is welcoming, with great customer service then they will likely complete a sale. They’re also more likely to come back for future purchases and to recommend your company to friends and contacts.

If your customers were just half as loyal as Apple customers then your business would be a run-away success story. Yes, Apple makes great products, but they do have imperfections. Their customers are so forgiving because of the loyalty they feel towards the brand. They overlook the imperfections and high prices because they need the brand more than they need the product, so they are prepared to pay a hefty premium.

Making sure customers come back should be a top priority for every business. They have made one purchase and if they are happy they are likely to become repeat customers. It’s your job to make sure they are happy.

The Role Of Landing Pages

A solid web marketing plan and great web design are critical elements to your success in a global online marketplace. Having a website with content that provides quality information should be one of your main focuses for capturing the interest of your visitors.

                                 

A landing page is basically a single web page whose purpose is to guide your users or customers to a specific action, like providing their email address for further communication, to offer other information about themselves that helps you do a better job of serving their needs, or to purchase a product directly.

The focus and simplicity of a good landing page is why it works so well in a cluttered and noisy web world. Directing users from search engines or social media marketing links to your homepage usually means they jump through a series of hoops in order to get to where they want to be. Redirecting a person to a landing page gives them the opportunity to take an immediate action, ease of use is everything.

Landing pages are optimized with that specific purpose in mind, reducing the number of steps between the point of searching, to the point of landing on your page and purchasing, commonly referred to as maximizing the page conversion rate. Think of landing pages as action pages, delivering one strong message and compelling one clear action, such as signing up to your mailing list or downloading a discount voucher.

One of the reasons landing pages are so important is their unique capability to optimize conversion rates. It may sound very technical, but it’s really simple, the percentage of visitors that go to your landing page and perform a specific action, such as filling in a form.

If you’re a marketing agency, small business owner, affiliate marketer, corporate motivator or professional marketer, this is a big help for you to generate more sales without increasing your expenses on purchasing additional web traffic. For online marketers it means increasing their return on investment, or ROI, without continuously searching for cheaper traffic sources.

Small Business Branding

As a small business, it’s a daunting task to stand out from competitors. You know you need to, but every other company like yours is also trying to stand out. And regardless of the size of your business, branding brand marketing or brand visibility, is so important that you can never just leave it to chance. It is just as important as product development, because of you get it wrong, your product will never sell or your serAs a small business, it’s a daunting task to stand out from competitors. You know you need to, but every other company like yours is also trying to stand out. And regardless of the size of your business, branding, brand marketing or brand visibility, is so important that you can never just leave it to chance. It is just as important as product development, because of you get it wrong, your product will never sell or your service will never be used.

Your customers’ brains are overloaded with new information every day. Done right, your branding will find a way of cutting through the clutter. Just think about the visual and auditory information that is assaulting their senses on any given city, street, television channel or website. Every aspect of your customers’ lives is like this. In all this ever changing mental clutter, a consistent company brand image is essential to any company’s survival in the 21st Century.

Your company branding should tell people who you are, what you do and why you do it. It should indicate your market positioning and your unique selling points. A customer should be able to see consistency across every channel they use to communicate with you, so should include every aspect of your business, including lighting, colors, ease of access and staff attitudes, physical and even virtual assistants, as well as the more obvious logo and name. Even the smell of your office or storefront is part of your brand.

Let your brand do the preselling for you. This is how names like Apple manages to sell so many devices, as people are buying the brand. Many buyers do not care if the product will last beyond the guarantee period, they must have it because the brand is part of the image.

It takes time to establish your brand’s unique selling point, but once established it will enable selling to your target customers come easy enough. They will have decided to buy your product before ever contacting you about the details. This is the power of preselling.

CRM Integration Into The Basic Platform

Ever since marketing technology has been created, it has been a protocol pattern that when a challenge emerges, software providers rush to deliver a solution. Then, with time, that solution becomes part of a more powerful, integrated experience.

Take the web browser, as an example. It was once a standalone solution and has now been absorbed into the modern operating system, which incorporates a wide range of other tools that were also previously sold as standalone products.

As we look to the next evolution in technology, there is a clear case to be made that customer relationship management, or CRM systems, will logically converge with the ecommerce platform. As it seems inherently obvious that a company would want to have a single system of record for customer information and interactions as well as the customer’s commerce transactions.

In B2C ecommerce, the next generation convergence of CRM and the ecommerce platform introduces a wealth of new possibilities to monitor and measure everything that happens online and capture every interaction with a customer or prospect, and both automatically and on a massive scale. Main reason would be combining interaction and order data in a single repository will enable the ability to drive dynamic and personalized merchandising and offers online.

Despite the undeniable value of capturing and analyzing as much customer information as possible, the traditionally separate worlds of ecommerce and CRM have made integration economically unviable. Even most companies, according to official research, agree that recording all customer actions on an ecommerce site is useful, yet few are willing to make the investment to replicate that data into a separate CRM system. The only way to achieve this goal is to build CRM and ecommerce directly on the same platform, creating a single data source.

Another factor that is driving towards integrated CRM and ecommerce is increasing awareness that the traditional linear transaction funnel is obsolete. In today’s digital, mobile and social world, customer interactions with a brand leading up to a sale are far too frequent, haphazard and variable to fit that old school, linear model.

Market Segmentation Method

Segmentation is the process of dividing markets or customers into distinct groups with common needs and characteristics. It provides a deeper understanding of both your current customer and your potential customers. Segmentation tools enable marketers to group businesses into segments by selecting various business signals that comprise each segment.

Once you create segments, you can target each with a unique marketing mix tailored to their common characteristics. This contrasts with the alternative spray and pray approach, which uses the same product and marketing mix for everyone.

There are two types of segmentation, which is customer and market segmentation. The purpose of customer segmentation is to provide a data driven understanding of your customers. Effective customer segmentation can empower you with a granular view of the characteristics shared among your best customers, which enables you to make better decisions about how to identify future prospects. Customer segmentation utilizes the historical performance and customer data in your internal CRM to show you who buys and who doesn’t, which marketing campaigns are most effective and which prospects should be prioritized over others.

Market segmentation informs your decisions about marketing and product development. It shapes where you build new marketing campaigns, which new products you offer, and how you plan for growth. Market segmentation requires external data sources and can help you determine your TAM, or Total Addressable Market analysis, market penetration, and largest market opportunities.

By using both customer and market segmentation you can gain a deeper understanding of your customers, your market potential, and the specific segments with the highest likelihood to convert. For most teams, these two processes are done separately due to data silos and fragmented tools. However, if you are able to run these analyses simultaneously, the results from your customer segmentation can inform how you segment the market, which removes the guesswork of trying to understand where to focus your marketing resources.

Introduction To API

Business executives are under increasing pressure to improve efficiency, increase profitability, and transform their value proposition in order to thrive in today’s hyper connected world. Having a viable digital strategy can make the difference between transforming your business and watching your competition capitalize on previously inconceivable opportunities. Application Programming Interfaces, or API’s, play a foundational role in realizing that strategy.

Today, every business is a digital business. Companies that successfully navigate this digital world will make both a technology and a mindset shift. The technology is less important than understanding that APIs are the fuel powering the apps and processes that represent digital business platforms.

The mindset change leads to wins in today’s digital world, rewarding those who make it with accelerated time to market, improved agility and the ability to leverage new channels and extend their brand as never before.

An API connects your business processes, services, content and data to channel partners, internal teams and independent developers in an easy and secure way. API’s are quickly becoming the de facto standard by which companies exchange data and build consistent inter channel customer experiences.

For example, Best Buy makes a Deal of the Day pricing special available through its website. This same data is in its mobile application, or mobile app. So the app doesn’t need to worry about internal pricing systems as it can simply call the Deal of the Day API and ask for the current pricing special. Then, the Best Buy API responds with the requested information in a standard format that the app displays to the end user.

Businesses are organized into units and departments. These entities often have different leadership and budgets, so it’s easy to see how a brand can become fractured. This fracturing leads to inconsistent employee, partner and customer experiences.

The important thing to understand about APIs is that they help you leapfrog your competition, accelerating and competing in the digital economy even if you aren’t a digital native.

How To Use Robots

Your Robots.txt file is what tells search engines which pages to access and index on your website on which pages not to. So if you specify in your Robots.txt file that you don’t want the search engines to be able to access your forum page, as an example, that page won’t be able to show up in the search results and web users won’t be able to find it. Keeping the search engines from accessing certain pages on your site is essential for both the privacy of your site and for your SEO strategy. 

Search engines send out tiny programs called spiders or robots to search your site and bring information back to the search engines so that the pages of your site can be indexed in the search results and found by web users. Your Robots.txt file instructs these programs not to search pages on your site which you designate using a “disallow” command.

To demonstrate, the following Robots.txt command:

User-agent: *

Disallow: /forum

It would block all search engine robots from visiting the following page on your website:

http://www.yoursite.com/donotcomeinhere

Notice that before the disallow command, you have the command:

User-agent: *

The “User-agent:” part specifies which robot you want to block and could also read as follows:

User-agent: Googlebot

This command would only block the Google robots, while other robots would still have access to the page:

http://www.yoursite.com/donotcomeinhere

However, by using the “*” character, you’re specifying that the commands below it refer to all robots. Your Robots.txt file would be located in the main directory of your site.

For example:

http://www.yoursite.com/robots.txt

There are three reasons why you might want to block a page using the Robots.txt file. First, if you have a page on your site which is a duplicate of another page, you don’t want the robots to index it because that would result in duplicate content which can hurt your SEO.

Second, if you have a page on your site which you don’t want users to be able to access unless they take a specific action, like if you have a forum page where users get access to specific information because of the fact that they gave you their email address, you wouldn’t want people being able to find that page by doing a Google search.

And most important, you’ll want to block pages or files is when you want to protect private files in your site such as your cgi-bin.

User-agent: *

Disallow: /images/
Disallow: /cgi-bin/

In all of these cases, you’ll need to include a command in your Robots.txt file that tells the search engine spiders not to access that page, not to index it in search results and not to send visitors.

Basic Debugging Of Web Apps

Debugging is one of the most painful parts of developing web apps or web applications. You have to deal with browser inconsistencies with HTML, CSS and Javascript, let alone the scalp burning process of debugging Javascript itself. Now, for those starting out in web development, here is a pretty basic process that can help you out in debugging. And we’ll just be simply using Firefox.

Debugging CSS can be really frustrating. Good thing us kids in the digital network now have things like the Web Developer Toolbar that lets you inspect and edit, in real-time too, the HTML and CSS of your page, so you can see what’s happening when things don’t line up. It can do a heck of a lot more, but for our topic’s purpose, we’ll use it for this specific role.

Ctrl + Shift + F: Display element information.

This puts a red box under your mouse. Move the mouse over an element and its attributes appear in a pop-up, like the name, class, pixel sizes, fonts, everything. Here, you can figure out what classes are creating the styles you see, get the div’s id for use with Firebug and also get the pixel measurements of an image.

Ctrl + Shift + E: Edit CSS. 

This pops open a sidebar tab with the current stylesheets. You can edit any attributes and see the effect in real-time. But don’t have too much fun in giving like the Google logo all sorts of backgrounds. I lost several hours in that cave myself.

Tip toing along the boarders can be tricky too. So your logical step to take here would be to first, find a div with your mouse. Just do Ctrl + Shift + F. Once you find one, get its id. Edit CSS, press Ctrl + Shift +E. Then, put a border on the div. Play around with it until you get it to line up as you want it to be. Then, remove the border.

A trick here is, instead of deleting the border, put an “x” in front, as in “xborder: …”. Reason being, the CSS won’t be valid so the border is ignored, but it still keeps the style around in case you want to enable it later.

Next, select all the text in your edited CSS file and paste it into the real CSS file. And there you go, your changes are now live. You did it smoothly and like a pro.

Developing Without A Degree

With Web Development, being the subject in this context, the key to saving a lot of time, money, and stress is simply learning to code. I know how it may sound, contradictory of course to the term used to pertain to it, especially for those like me who don’t have a computer science degree. But chances are that your business has a website and that website will need lots of updates and maintenance.

Investing the time to gain even a basic knowledge of coding will be extremely beneficial. Not only will you be able to communicate your needs more effectively to developers and get better and more efficient results, but you’ll be more self sufficient. Plus, being able to make small tweaks on your own, rather than having to hire a developer will save you a lot of money in the long run.

Of course, we are all different. Wired differently in the head, see and process things different from each other and there’s a lot more factors to consider, so I wouldn’t even push my personal process on how I got to point B. But, by general logic and common sense, there are ways that you can be a developer too, even with consideration to the general issues of time and money. Here are some great online programs thaat you can get into and soon enough you’ll be churning out expert code and start making those quotes on html.

First, Coursera. Courses here are taught by professors from 62 top universities, and are offered in five different languages. And it’s free. 

Second, Codecademy. A simple platform that uses relevant examples so you can easily apply what you learn. Perfect for those type of people who absorb information better by experience. And of course, those who want to learn the basics in a hurry.

Third, Khan Academy. This learning hub’s tutorials are actually based on learning through exploration, rather than guided lessons. So you need to communicate with other users to learn even more from their discoveries and mistakes.

And you can always do drag and drop type of site builders. And learn bit by bit as you go.