Posts
You can work all you want to increase the visibility of your
content, but if the content itself isn't good enough, any audience that finds
it won’t stick around. To truly increase engagement, you need to create quality
content that resonates with your audience. But that isn't as easy as it sounds.
How can you optimize your social content to increase
engagement for your web marketing? In its simplest form, content
optimization is dependent upon three main things, which would be what to post,
when to post it, and how to keep it fresh. This is a little different on each
platform, so remember, you don’t need to figure everything out on your own. You
can take advantage of social media
analytics to measure and keep track of the impact and reach of your strategic
social
SEO and presence, which will tell you what content is working and what
isn’t.
We no longer just think about Twitter for words, Instagram
for photos and Tumblr for GIFs. We're in a new world of social media marketing where
optimized content is a smart combination of words and visuals tweaked for each
channel. Whether you’re a social media pro or just getting started, there are a
few best practices to follow for what content to post to get the best response
from your audience.
These days, visual content like photos and videos have power,
but other visual content formats are also popular, like GIFs and increasingly,
cinemagraph, which is similar to a GIF with only one section of the image
animated. Arresting images and funny GIFs perform well, but don’t feel like you
have to post only cute or humorous content to be successful. Some of social
media’s most popular brands aren’t what you might initially expect. GE, IBM and
NPR all stay true to their brand voice while creating rich, often visual
content.
Be sure to post high-quality photo and video content, no
matter your industry. Remember that every social
media platform has different best practices for image specifications
and regulations, so do your research so that your posts are approved and
optimized for the platform they appear on.
