Optimize Visual Content For Social Marketing

You can work all you want to increase the visibility of your content, but if the content itself isn't good enough, any audience that finds it won’t stick around. To truly increase engagement, you need to create quality content that resonates with your audience. But that isn't as easy as it sounds.

How can you optimize your social content to increase engagement for your web marketing? In its simplest form, content optimization is dependent upon three main things, which would be what to post, when to post it, and how to keep it fresh. This is a little different on each platform, so remember, you don’t need to figure everything out on your own. You can take advantage of social media analytics to measure and keep track of the impact and reach of your strategic social SEO and presence, which will tell you what content is working and what isn’t.

We no longer just think about Twitter for words, Instagram for photos and Tumblr for GIFs. We're in a new world of social media marketing where optimized content is a smart combination of words and visuals tweaked for each channel. Whether you’re a social media pro or just getting started, there are a few best practices to follow for what content to post to get the best response from your audience.

These days, visual content like photos and videos have power, but other visual content formats are also popular, like GIFs and increasingly, cinemagraph, which is similar to a GIF with only one section of the image animated. Arresting images and funny GIFs perform well, but don’t feel like you have to post only cute or humorous content to be successful. Some of social media’s most popular brands aren’t what you might initially expect. GE, IBM and NPR all stay true to their brand voice while creating rich, often visual content.

Be sure to post high-quality photo and video content, no matter your industry. Remember that every social media platform has different best practices for image specifications and regulations, so do your research so that your posts are approved and optimized for the platform they appear on.