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When you’re building links, you’re gaming Google’s algorithm.
The algorithm is designed to be a standalone guide to search engine rankings.
Whenever we build links for SEO, we’re messing with that algorithm. We’re
essentially tricking it by making it believe that our website has more link
value than it actually does.
There are other ways to go about building links as safely and
as naturally as possible. Though it is still playing with the algorithm,
however, at this point, Google understands SEO is a common marketing strategy. If your website provides value and
you just need some links to get the ball rolling, you’ll probably be okay. Just
remember the fact that there are still some risks involved. Especially if
you’re trying to beat city hall.
Websites, based on the number of links they have and their
site age, have a specific amount of link juice. If a website links to you, they
transfer some of their juice to your website. To explain, if a high ranking
and widely known website, like USA.GOV , linked to a website I own by
referencing a service I provide, I will receive a massive boost in the search
engine rankings. This is because a massive authority figure on the web have so
much link juice already over time that whenever it sends out a link, a small
portion of that juice gets transferred.
Now, most people realize that when a website links to you, it
transfers link juice to your website. What they don’t realize, though, is that
when you link to your own website, it also transfers and builds link juice. Yes,
some of the most effective SEO strategies rely on building a massive network of
links between all the pages on your website. This builds a significant amount
of link juice within your own website, and ensures that if an external website
links to one of your pages, the link juice gets shared within all of your
interlinking pages. Hence, instead of high risk linking, you can make use
of subdomains for any other areas that you may have for your business or
whatever your website is for. And set up a new website in it and you can start making links
to reference visitors back to the home site.
