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If you analyze a search engine result, you would notice that
there are many, many websites that are quality optimized for popular queries.
But not all of them make the first batch of names that come up during a search.
This is because they do not contain commonly useful information or feature for
regular browsing people. And search engines cannot rank sites based only on
page text or even how cutting edge its’ internal scripting is. Hence, other
parameters are also used. And as of right now, the most effective solution is
to use a link popularity parameter, which gives the page a counting value for
interest. Here, search engines take the number and quality of inbound links
into account when assessing the relevance and interest of people and entities
on specific web pages. Interesting resources will tend to have more links from
other interesting resources. Of course, if a site contains interesting and
relevant information, it will be actively referred to by other related
resources. That is what makes link popularity a very important factor in
ranking of websites as to who the people gets to see first.
PageRank
is a measure of page's importance, according to the Google search engine. And in order for a website to get noticed
enough that Google can give it a PageRank, of course enough number of links
coming from high quality sites, such as .gov or government owned sites, that point towards it is needed.
And before that happens, that website needs to be noticed first by those
popular websites that provide a high value link. And that is where keywords, a
very popular term nowadays, comes into play.
To explain, mainly to those who are still trying to grasp the
concept of SEO and Web Marketing, keywords are like adjectives. Or
better, let’s say a nickname. Now if a whole class of children have the same
nickname, that wouldn’t be distinguishable to the teacher, now would it? So, in
order for a website to edge out others, it has to have a great keyword, or
keyphrase, that should also be strongly relevant to its purpose or product. So
a keyword research is needed. And when doing one, focus on the most relevant to
the product or service, the most commonly used by people when looking up that
specific product and the least that other companies use. That way, the
attention of the people browsing can be diverted as they try to specify or
narrow down their search. Since most of the sites are already fighting it out
who gets noticed by the most common keywords search.
